Art boutiques have been recognized by more and more people as part of their wealth. The wealth management of art not only includes the preservation and appreciation of assets, but more importantly, the excavation, promotion and popularization of the spiritual values of cultural history. The relationship between art boutiques and wealth management is getting closer and closer. The concept of art as asset allocation is heating up. How do we grasp the new key to value-added wealth in the new situation of art investment.
The Sunshine Road of Art Investment
2018-08-31 10:34 / Tags: / Writer：ukrothschild /
According to the "2018 Global Art Market Report" jointly released by Art Basel and UBS, the global auction of art and cultural relics in 2017 totaled 28.5 billion US dollars, and the Chinese art auction market occupied 33% (including Hong Kong, Macao and Taiwan). , ranked second, second only to the United States.
Human beings are born with a collection of love, and art is the crystallization of the world's beautiful spirit and material. If there is no collection, the art history of mankind may be ridiculous. It is the relay of generations of collectors, igniting the fire of art and illuminating the light of civilization. Without the sponsorship of the Medici family, the European Renaissance will not know when it will light up; without Catherine the Great’s support for art, Russia will remain unopened for a long time; if there is no Zhang Boling’s famous painting, how many? The rare art treasures will be the victims of war and years...
The Western modern art collection system started relatively early and matured, and gradually established a complete museum collection system from personal collections. For example, the Italian collection of the family Bellini, has been extended for 21 generations. From the sculptures of ancient Greece and ancient Rome, to the authenticity of the three masters of the Renaissance, to the contemporary artists who are active in the forefront, it is the collection of the family, which has witnessed the glorious history of the family for more than 600 years. Today, the family sits on five museums around the world and adheres to the mission of “protecting the culture of inheritance”. When asked about the continuity of the Bellini family art collection for 21 generations and the secret of growing prosperity, the old eight-year-old Bellini smiled and said: "The secret is simple, it is the love of art."
There is an old saying in China that is not rich for three generations. The fact that the Bellini family used their art to pass on their homes and endless lives proves that wealth can continue in this way from generation to generation, and that the leaves are more and more splendid. This has undoubtedly opened up a new perspective for the wealthy Chinese.
In contemporary China, thanks to the 40 years of reform and opening up and rapid economic development, China's affluent class has occupied a large proportion. One thing they cannot avoid is how wealth is passed on to the next generation. More and more businesses are successful. Entrepreneurs have entered the process of creating wealth and keeping wealth, and the various answers in the middle are endless. However, more people feel confused and confused... wealth is like water, and having a healthy view of wealth can make a hundred years of family business. Many people are not aware of the extraordinary cultural and economic value of truly quality art, and there are many examples of growth that are tens or even hundreds of times in years to decades, such as Wang Jianlin and Liu Yiqian in China. Wang Zhongjun and so on. At the same time, such a move can enhance their own taste, enhance cultural cohesion, and create a spiritual symbol of the family. In turn, the beauty of art will also subtly influence other businesses that they operate, interacting and complementing each other.
The report of the 19th National Congress proposes to strengthen cultural self-confidence. The great rejuvenation of the Chinese nation is not only a material revival, but also a spiritual revival. Culture creates beauty and beauty requires culture. Rich spiritual food is indispensable in the people’s growing needs for a better life. Therefore, the development of art is in an unprecedented opportunity. Art heirloom and big macro-level policies coincide.
The collections of Chinese dynasties are large and self-contained. From the emperor to the literati, the art collection witnessed the prosperity of the Chinese nation. Nowadays, more and more prophetic entrepreneurs have devoted themselves to collecting art and pioneering a collection of the "Chinese era." In this issue, we interviewed collectors and entrepreneurs such as Bellini, Wang Zhongjun, Tong Sihe, Xia Saili, Baolong Culture, etc., hoping to inspire and think from their experiences and sentiments. .
Wang Zhongjun bought Ai Xuan’s works for 10,000 US dollars. Today, the average price of Ai Xuan’s works has reached nearly one million yuan. Last year, Da Vinci’s “Savior” was sold for nearly RMB 3 billion, creating art. The highest price of the auction, then the works of the Renaissance masters hanging in the Bellini Museum will be worthy of geometry? ... In the eyes of collectors, is this about money? It may be related, but it is because the heart loves it. The art that has been passed down from generation to generation is not only a family, a material wealth of the enterprise, but also a way to gather wealth and increase value. It can become a spiritual treasure of all mankind; collectors have harvested wealth and harvested it. It’s fun, and it has gained the glory of guarding the “human treasure”.
It should be noted that any investment will be risky, but relatively speaking, art investment is a kind of wealth appreciation method that is relatively stable and insurance, as long as there is a pair of eye. There is no need to worry about this. As long as you look at the direction and make up your mind, other problems will be solved. Professional things will naturally have professional people to help solve them.